Measuring the Carbon Footprint of a single magazine using the Bilan Carbon Method. A study by Sun Chemical


Examining the carbon footprint of a single magazine


In the current economic climate, businesses are being forced to re-examine themselves in order to boost efficiency and achieve crucial cost savings. Also, environmental sustainability is increasingly relevant to the graphic arts industry. In fact, we owe it to the environment to play an active role in reducing the impact of our business on the communities in which we live and work.


Sun Chemical was tasked with undertaking a carbon footprint audit at its heatset ink plant in Osterode, Germany, applying the Bilan Carbon method. This audit was conducted by Sun Chemical’s partner Environ, a leading environmental consultancy working with companies to resolve challenging ecological issues.

O Caso de Estudo

Overview of VSD’s carbon footprint: 14% Materials (excluding packaging) 1% Packaging (production and end of life 2% People transportation (business trip + commuting to work) 7% Magazine 2% Amortization end of life 1% Process waste end of life (including unsold) 15% Transportation (as an activity) 58% Energy (used by processes) HIGHLY MOTIVATED TO ADDRESS SUSTAINABILITY ISSUES The results of this audit will enable everyone involved in magazine production to re-examine their processes and find novel solutions to improve efficiency and reduce carbon footprints. At Sun Chemical, our global network of experienced professionals can assist you in developing sustainable business practices and product solutions compatible with your business objectives and we’ll help you reduce waste and resource utilization. The audit pointed to the following breakdown for Sun Chemical Heatset inks: 1% Other 2% Energy (used in-company) 10% Freight 87% Raw Material (inputs other than packaging) The results of Sun Chemical’s evaluation were incorporated into the wider carbon footprint appraisal produced by the Prisma Publishing Group.

These overall results include a 5-percent carbon share attributed to printing inks.

Benefícios Comerciais e Ambientais ao Consumidor

DID YOU KNOW THAT‚Ķ? ‚Ķ one single magazine copy generates greenhouse gas emissions equivalent to ‚Ķ ‚ÄĘ A 5 km trip in a compact car? (1) ‚ÄĘ Hot water for 3 showers? (1) ‚ÄĘ The processing of 50 g of beaf meat? (2) ‚ÄĘ The production and distribution of 1 liter of orange juice? (3) (1) Source: ADEME (2) Source: ADEME / Carbon (3) Source: Food Business News source / Tropicana / The World

Informação da Empresa

Sun Chemical, the world’s leading manufacturer of printing inks and pigments, is delighted to have partnered with Gruner & Jahr in an extensive project to calculate the carbon footprint of a magazine from its conception to its place on the retail shelf. The project was undertaken for the weekly French news magazine VSD, published by the Prisma Publishing Group, owned by Gruner & Jahr (Bertelsmann Group). In making this comprehensive carbon footprint assessment, the following partners were involved: Paper: Stora Enso and UPM Printing inks: Sun Chemical Printing: Circle Printers Binding: Brofasud Distribution: NMPP Presse Services and La Poste